With Google Ads helping businesses earn $2 for every $1 spent in PPC marketing campaigns, it is no wonder that you are considering paid search for your advertising needs. Over 62% of marketers wish to increase their PPC budget, so this form of advertising will surely only continue to grow!

But how do you even begin implementing a paid search strategy into your business plan? Although PPC has such a high ROI, it also comes with a well-deserved price. PPC marketing requires expert knowledge, and expert knowledge comes with years of experience.

In this article, we will discuss the benefits of hiring a PPC agency to manage your PPC campaigns, as well as what to look for in a PPC agency in your interviewing process. Keep reading to learn why you should hire a PPC agency!

PPC Agencies Are More Affordable

Regardless of whether you have a small business or a large corporation, there is always reason to search for a paid search agency to run your PPC campaigns. While it’s true that you could start off with the knowledge and experience of your own staff, this can be costly and time-consuming. If you are lacking in both budget and time resources, hiring a paid search agency may just be your best option.

Let’s think about your first option: train a an existing employee to learn and implement paid search into your marketing initiatives. This will take a LONG time. How will you be able to monitor this employee’s progress if there is nobody else knowledgeable in the field? Another issue is that learning something is a whole different ball game than actually doing it. It can take years to fine-tune PPC techniques, and to add to that, Google and other search engines are constantly changing their rules and algorithms, so it can be hard to catch up with the other PPC keyword bidders. Why take the chances of costly risks like overspending when you can hire someone that has years of experience?

A PPC agency is already equipped with a team of knowledgeable experts. Your pre-existing employee that is training themselves in PPC may end up costing you more because of payroll, benefits, technical, and operating expenses.

Your second option may be to hire your own in-house team (which is certainly preferable to the first option above), however you will still be incurring similar expenses like employee benefits and operating costs. You will also lose a PPC agency’s competitive advantage as they have multiple clients that they work for.

PPC Agencies Provide Creative Diversity

A company’s success is largely dependent on its creativity, and hiring a PPC agency will offer you diversity in creative solutions. By bringing your advertising campaign to an agency, you will be getting a team of experts that are equipped with years worth of experience as well as a variety of opinions that when synced together can create optimal results. You will not be the PPC agency’s only client, so they can offer you vast knowledge and expertise from all of their past and current professional experiences.

Another benefit of working with a paid search agency is that they are likely already an established name in the industry. Your business will be working with a team that not only knows what they’re doing, but also one with a good reputation to uphold. In this relationship, you can work together with a PPC agency for mutual benefit because they will want your campaign dollars to flourish into a high ROI.

PPC Agencies Provide Expert Reporting and Analysis

If your business has a goal of measuring its success, than you are likely already bombarded with an overwhelming number of reports that you do not even know how to interpret. A PPC agency lives and breathes in PPC reporting; it is how they prove that what they are doing is working. A great PPC agency will be able to create unique and easily digestible reports for their clients.

A PPC agency will be able to help you perform better in the paid search realm by providing a more precise analysis of your campaigns — after all, they really are the PPC experts. This is where they can help you achieve success in your advertising efforts.

When working with an experienced PPC agency, you will have access to reports that can provide a more precise analysis of your campaign’s performance. One benefit to having access to this kind of information is that it can enable you to better understand the performance of your campaigns. A good example is keyword and ad group volume, which are two crucial metrics for measuring PPC campaigns. If these measurements are inaccurate, then you will not be able to gauge the effectiveness of your search engine marketing strategy.

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PPC Agencies Are Performance-Focused

PPC agencies are performance-driven, and numbers do not lie. They want to set up your campaigns to succeed because this will help their agency succeed in their own goals such as increasing customer satisfaction. As the performance of your campaigns improve, the better it will reflect upon the PPC agency that you hired. If you were to hire in-house, for example, they could be more biased in making higher-level decisions about campaigns. They may even provide you with erroneous information that is presented as an alleged fact. When working with a PPC agency, you can rest easy knowing that they are only looking out for your best interests, which are always theirs.

PPC Agencies Are the Experts

Most importantly, PPC agencies are the PPC experts — it’s in their name! Just like how you are well diversed in your own industry, PPC teams have expert knowledge in running paid search campaigns and they get to practice it across multiple industries!

The PPC world has barely left its footprint in our world, yet it has already gone through so many changes. PPC agencies will be well-staffed and with the proper resources to keep up to date on all of the paid search updates and algorithm changes to ensure that your campaigns are running smoothly and optimized for success. Having other clients also helps PPC agencies implement well-tested strategies from other campaigns.

PPC marketing is constantly evolving and if you cannot rely on yourself to keep up with all that’s going on in the industry, then you should look for a PPC agency to run your campaigns.

How to Find a Trustworthy PPC Agency

Hiring an outside team of people to spend your own money is certainly frightening, especially when you are considering a higher-budget campaign or if it is your first time implementing PPC into your marketing arsenal. Here are some tips to consider when hiring a PPC agency:

  • Having a basic understanding of PPC terminology will help you in interviewing or reviewing proposals for prospective agencies.
  • Make sure that the agency is Google Ads certified and has several years of professional experience.
  • Ask for case studies as an indication of the agency’s performance.
  • Talk about your business’s conversions and see if the agency’s suggestions align with your main goals.
  • Your interviewee should be inquisitive about your business. Afterall, they need to have a thorough understanding of your niche in order to help you compete against a world of bidders!

In Conclusion

Although it may be tempting to hire in-house or do your PPC marketing on your own, you may be digging your own grave. PPC campaigns are no simple feat, and they can be quite costly if not run efficiently. Having a PPC agency manage your paid search campaigns is like storing your hard-earned money in a bank’s vaults because if there is one thing Google (and other search engines want) it is to make as much money off of your advertising dollars as possible.

PPC agencies can help your business save money, boost creative solutions in the competitive bidding market space, and create and analyze digestible reports to measure campaign successes and shortfallings. Most importantly, PPC agencies are the PPC experts in their field, so your ad dollars are certainly in well-seasoned hands.

Do you want to learn how Hudson Digital Group can help your PPC marketing? Try our free audit! Considering adding PPC marketing to your marketing initiatives? Here’s a guide on why PPC marketing is important.

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