You’ve drawn up your business plan, secured your finances, and taken the first steps toward running your own business. It’s an exciting time, but now that you’ve started, you’ve realized that being a business owner comes with a lot of expenses you haven’t anticipated. Running your social media, managing your reputation, and becoming visible online amongst millions of other businesses can be a tall order if you don’t know where to start; however, there is one critical piece of the puzzle every business owner must start out with, and that is a well-optimized, beautiful, and functional website.
Having a website built can be a costly endeavor, so is it something your business really needs to have? The answer is a resounding “yes,” not only because it is a baseline expectation for a modern business, but also because of the many benefits a website can provide.
Perhaps your business is doing well enough without a website. However, you may be missing out on some opportunities. Websites are the number one way for businesses to connect with new customers and existing ones, and lack of a website can mean lost revenue for your company. If you’re already established, having a website will help you keep track of current customers, as well as create easy-to-find resources for new ones. With an easy-to-navigate site to help them navigate the world of your business and make purchasing decisions, customers will come back again and again. It can even boost your SEO ranking when it’s put together professionally.
A website also helps you connect with your ideal customers by providing an insight into who they are and what their interests are. It gives your business a professional, trustworthy image that is essential for success and growth. By providing a wealth of information about your business, products, services, policies and more, you can show that you take pride in the quality of your work. Show off the people behind the business, the history of how it was founded, where you can be found locally as well as online…all things that humanize your brand and build trust. A website also provides an opportunity to tell customers about new events or offers being offered by the company and keep them up-to-date on company news with press releases or blog posts.
Read on to find out more about why a website is a basic piece in your showcasing and deals methodology.