Are you a small business owner? Is it challenging to get customers to review your business? People everywhere miss the human interactions from business, and now is a great chance to take advantage of all the opportunities that local SEO has to offer!
In today’s society, it is no longer enough for a business to simply have a website. This is where SEO is crucial to ensuring that users are finding your business through their search activity. What makes local SEO different is that it increases visibility when a keyword is used, as well as providing the necessary information for users, such as business name, address, business hours, phone number, and customer reviews. Think of local SEO as the modern day Yellow Pages for reference. Online presence, especially in search engines such as Google, is necessary. A business has to have a web presence that is constantly being updated and maintained in order to stay current with that 80% of consumers who use the internet while shopping.
Still reading? If the answer is yes, let’s look into why your business should be using local SEO!
- Online Visibility: Not only is using local SEO important for your business, but a must for making sure your business can be seen online. This is a great benefit for those with small local businesses. In fact, Mobile queries centered around “where to buy” and “near me” keywords increased by over 200 percent in the last two years! By using local SEO, a business can provide their customers with a better experience in the area that they have chosen to target by providing information that is relevant to their location.
- Community: Because people are looking for services and products within their area, there is a higher chance of businesses reaching them by having local SEO. This, in turn, will result in your business ranking locally. By ranking locally, businesses may be able to promote their products or services while also making connections with people in or near their desired location/area at the same time. The benefit of making connections with the local community is the increase in exposure for your business and growth of your following within that area. Having this type of community establishes a one of a kind customer loyalty that will satisfy any small business!
- Mobile-Friendly: What better way to reach your audience than through their cell phones! Did you know that Google is responsible for 96% of search traffic coming from mobile? As the usage of mobile devices continues to increase, so will the number of people using mobile devices. While having a brick and mortar store should be on your checklist, you’ll want to make sure to have your business visible on the local SEO side.
- Credibility: Since more and more people are online, this means that people will do their research before buying anything online. In this day and age, people are constantly looking at reviews. This is the ideal way to put your best foot forward online. Not only do users look for ratings, but they also look at the comments, whether positive or negative, as well as how the company responds back to these reviews.
If you’re looking to kickstart your business’ online visibility with local SEO, here are some ways to start.
Step 1: Create an Account
To create an account, you’ll need to go to google.com/business. Once you do that, you should see the option to create a local SEO account with Google. Before you sign up, make sure that you are using the desired email address to create the account. We suggest you use the email address that pertains to your brand.
Step 2: Insert business details
It’s all in the details! Make sure that you include everything that you want your future customers to know about your business. This includes obvious information, such as business name, business address, and phone number. However, you’ll want to include some services and features the customers should be aware of. Does your restaurant have outdoor dining? Is there wheelchair accessibility for your art gallery? These are examples of additional details that should be included.
Step 3: Posting
This makes local SEO truly unique, especially Google My Business. Creating posts on Google My Business is advantageous for the small business owner. If you want to keep users in the know, this would be the place to do it. You can post any promos, events, or photos of your business. Doing so will give people a visual cue of what they can expect when they visit your business, whether it’s online or in person.
We understand that business owners have enough going on with simply ensuring that everything is running smoothly. So why not let us handle your local SEO initiatives? Hiring a Digital Marketing agency like Hudson Digital Group will assist in improving your business’ online presence. Our team has the expertise and the knowledge to improve the user activity on your website and Google My Business profile and accelerate your business’ online activity.
Get your free SEO audit and find out how our team can help your business ACCELERATE it’s online presence at HudsonDigitalGroup.com