3. Hire PR Professionals
You may be wondering if you should be hiring a PR professional or a team of professionals. What do they do? How can they benefit your brand? Are they worth the investment?
When you hire a PR agency or team, you are bringing in a set of trained professionals with decades of experience in the field. They will work directly with you and your brand to guide your campaign, creating a strong message that will resonate with people and lead to success. A great PR agency will be able to answer all of these questions for you and guide you through the entire process. Additionally, they will keep a constant vigilance of how your brand is being seen in the public’s eye, and they will also set forth contingency plans for all possible scenarios.
Working with a PR team is one of the best investments you can make as an entrepreneur. Not only do PR professionals have extensive experience in creating campaigns that resonate with the public, but they also have insight into what works and what doesn’t when it comes to getting your brand recognized and building your fanbase.
Rome wasn’t built in a day, and neither is good public relations.
Public relations isn’t just watching the news and trends; it requires an outbound approach to investing in unpaid or earned media. PR professionals are constantly reaching out to the press, writing press releases and statements, and getting the brand’s name out there. It is this kind of outbound approach that will help you develop the foundation for a better word-of-mouth endorsement.
PR professionals are experts at arranging strategic and informative media arrangements with journalists, television producers, radio personalities, and bloggers. They can also be very convincing in their presentations to the various media outlets they pitch your brand to. They understand how each journalist works and what they enjoy reading or seeing; they know how to craft a message that is enticing and promising to readers, viewers, or listeners.
Here’s an example of good public relations:
Your pizzeria just won the “Best Pizzeria in Los Angeles” award! You have framed it, and it is hanging above your cash register for all of your customers, employees, and stakeholders to see. The problem here is that your award is only being seen by your current audience. A public relations professional would find other ways to get that award spotlighted for ALL of the public to see. They could reach out to your local news or radio station with a press release and pitch for a story. With this good publicity, your pizzeria will ideally gain a much larger potential audience!