4) Social Media Will Continue to Be an Important Factor in SEO
Social media platforms have grown at a rapid pace ever since their inception. And although the market may seem exhausted in terms of innovation and variety from the outside, we are still consistently greeted with newer platforms every day. Apart from all the obvious insights and intuitions, even all the statistics agree that social media is not only here to stay but will also continue to boom.
According to Statista, as of January 2022, there are 3.96 billion total social media users across all platforms. And according to GWI, the average person bounces between at least seven different social networks per month.
Because social media is heavily filled with various forms of information and media (files), SEO and social media was another vital combination waiting to happen. Social media SEO can help improve a company’s online visibility, boost localized SEO efforts, and increase the overall organic traffic. Thus, one can easily boost their overall outreach and engagement by maximizing their social media SEO efforts.
5) Mobile Optimization Will Be More Important Than Ever
The average SEO employee and manager already know that SEO for mobiles is as crucial as SEO for any other marketing aspect or medium. So, it’s about time we all understand this essential philosophy and practice too. But first, why exactly is mobile SEO so important? Well, according to CNBC, nearly 75% of internet users will access the internet solely via mobile devices by 2025.
Furthermore, in 2015, Google had announced that mobile-friendliness was a top-ranking factor for better overall SEO. But in 2019, Google rolled out the mobile-first indexing rule. This means that since then, Google has officially shifted from looking at desktop versions to looking at mobile versions of websites – or content in general – when determining rankings.
Thus, to not get left behind, it is paramount that all digital businesses begin their mobile SEO and mobile SEO optimization journeys right away!
6) SEO Will Become More Complex as Search Engines Get Smarter
We know that the results for any SEO campaign or strategy not only take time to show up but the overall SEO process is also harder to understand and implement than most other marketing processes. In addition to this and as has already been established, the entities governing search engines also tend to frequently roll out new changes and developments to the overall SEO process.
Such changes are usually carried out to improve the overall searching approach and experience for their users. And to achieve this, search engines deliberately innovate their existing SEO processes to reflect their current goals and objectives – which are usually user-centric.
For digital businesses, this means that SEO always needs to be an integral and pervasive part of one’s overall marketing efforts. And for the best results, SEO managers should also always keep their ears to the ground to learn the latest development in the dynamic world of SEO.
The Bottom Line
We’re already in the fourth month of 2022. And all companies and SEO managers are advised to renew their focus on enhancing their SEO efforts. But once again, this should only be done by taking guidance from the latest (official) developments in the domain.
Keeping up with all the current SEO rules and SEO trends for 2022 is one of the two best ways of increasing one’s online presence, engagement, and overall business. Of course, the other one is in creating the best products, services, brands, and content. The above list of SEO trends for 2022 should help all those looking to either get started with their SEO campaigns or work towards refining and improving them.