If you’ve been in this industry for any amount of time, you’ve probably realized that the term “digital marketing” can mean any number of things. It could be used in reference to Facebook ads, building landing pages, SEO, etc. That being said, when you decide to hire a digital marketing agency to assist in building your company or brand, you spend the time researching the right one. Ideally, you can find a partner that helps you with the specific niche that your business exists within.
When seeking a digital marketing agency, you want to look for a team that can work with you, not just work for you. There are several key indicators that can help you determine whether a team can be your partner. To help you find that right person or organization, we have listed the qualities that should be considered when looking for a Digital Marketing Agency.
1. Reliability
First of all, you need someone you can trust. Ideally, you can find someone that you think of more as a partner. Remember, depending on the scope of your relationship with this new agency, you’ll most likely be speaking with them a lot. Given this, you’ll want to make sure that it’s someone who takes notes on what’s been discussed, and can be relied upon to carry out what they’ve promised on an agreed-upon timeline.
2. Insights
Great marketing requires great research. That being said, you’ll want to make sure that your digital marketing agency contacts you with information that is relevant and actionable. This is especially true if they are going to be spending a lot of their time on the phone with you discussing ideas and sharing information. If they are unable to deliver this type of insight, then how can you expect them to deliver value?
3. Project Management
You also want an agency that will be able to handle projects in a timely manner. Large, popular digital marketing agencies may offer a lot of value, but you can get lost in the shuffle if you don’t have a dedicated project manager or point of contact that you have a one-on-one relationship with. When hiring a digital marketing agency, you want someone who’s going to be able to take your interests into consideration as well as those of their other clients. If it takes months for them to respond to your request for a quote, for example, you can gather that they’re too busy to give your business the attention it deserves.
4. Creativity
Creativity plays a role in almost every element of digital marketing. Everything from image and video creation, to web development and content creation. If you are working with a partner that lacks a creative eye, then you will find that your digital marketing efforts will not be as effective as they could be. Creative people will enhance your brand awareness. Professional marketers should also know that there is no ‘one-size-fits-all’ approach to digital marketing. All content should be written with a specific audience in mind and be tailored to fit the specific platform being used (for example, Instagram posts should be written in a different way from Tweets).
If you’ve been in this industry for any amount of time, you’ve probably realized that the term “digital marketing” can mean any number of things. It could be used in reference to Facebook ads, building landing pages, SEO, etc. That being said, when you decide to hire a digital marketing agency to assist in building your company or brand, you spend the time researching the right one. Ideally, you can find a partner that helps you with the specific niche that your business exists within.
When seeking a digital marketing agency, you want to look for a team that can work with you, not just work for you. There are several key indicators that can help you determine whether a team can be your partner. To help you find that right person or organization, we have listed the qualities that should be considered when looking for a Digital Marketing Agency.
1. Reliability
First of all, you need someone you can trust. Ideally, you can find someone that you think of more as a partner. Remember, depending on the scope of your relationship with this new agency, you’ll most likely be speaking with them a lot. Given this, you’ll want to make sure that it’s someone who takes notes on what’s been discussed, and can be relied upon to carry out what they’ve promised on an agreed-upon timeline.
2. Insights
Great marketing requires great research. That being said, you’ll want to make sure that your digital marketing agency contacts you with information that is relevant and actionable. This is especially true if they are going to be spending a lot of their time on the phone with you discussing ideas and sharing information. If they are unable to deliver this type of insight, then how can you expect them to deliver value?
3. Project Management
You also want an agency that will be able to handle projects in a timely manner. Large, popular digital marketing agencies may offer a lot of value, but you can get lost in the shuffle if you don’t have a dedicated project manager or point of contact that you have a one-on-one relationship with. When hiring a digital marketing agency, you want someone who’s going to be able to take your interests into consideration as well as those of their other clients. If it takes months for them to respond to your request for a quote, for example, you can gather that they’re too busy to give your business the attention it deserves.
4. Creativity
Creativity plays a role in almost every element of digital marketing. Everything from image and video creation, to web development and content creation. If you are working with a partner that lacks a creative eye, then you will find that your digital marketing efforts will not be as effective as they could be. Creative people will enhance your brand awareness. Professional marketers should also know that there is no ‘one-size-fits-all’ approach to digital marketing. All content should be written with a specific audience in mind and be tailored to fit the specific platform being used (for example, Instagram posts should be written in a different way from Tweets).
5. Knowledge
Knowledge is the key factor when it comes to digital marketing services. You need someone who has experience in creating a partnership between companies and their consumers through the use of social media and other forms of digital media. They should understand the full digital landscape and how all elements play into the greater whole. For example, your website developer should know that your paid media will suffer if your website speed is low. If your website speed is low, your bounce rate will be high. And a high bounce rate? That means you’re losing business. A good web developer will make speed and responsiveness a top priority so that your user experience is at its best.
6. Experience
When looking for a digital marketing agency, experience is key. How many years of experience do the agency’s team members have collectively? What has been their track record for delivering results? The more successful your digital marketing agency’s campaigns have been, the more you can trust this team to deliver on the experience they claim.
7. Importance of Quality Content
Digital marketing is all about capturing and keeping the attention of your audience. Make sure that the agency you choose understands how each site and each blog post affects the company’s online presence in its entirety. If you claim to be a professional on something, your content should showcase that professionalism. You want to be convincing. Case studies, blog posts, infographics, and videos can all help in the achievement of this goal.
8. Relationships
You need to choose an agency that has a large network of high quality vendors. This is why it is important that the agency you hire has solid relationships with many different vendors. There are a number of great third-parties nowadays providing really advanced marketing capabilities that aren’t available to your average marketer running paid social ads, for example. It might be IP targeting or industry-specific targeting capabilities. Whatever it is, your ideal agency should be able to recommend and connect you to the appropriate tactics necessary to achieve your goal, even if it means that they are outsourcing those services to a different vendor.
Digital Marketing is a powerful tool that can transform your marketing and business success. With the right team on your side, you can reach more of your target market and make a more meaningful impact on your bottom line. At Hudson Digital Group, we’re here to help you find the best digital marketing agency in the industry and to show you how we will achieve success together.
If you’re looking for these qualities and more, Hudson Digital Group is ready to accelerate your business’ growth! With 20+ years of experience, our team is ready and willing to help you grow your brand. Our company is deeply rooted in using all data at our disposal in order to pursue the right tactics for your business.
Find out more about our services at hudsondigitalgroup.com or give us a ring at 201-855-6670.
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