Today, it would be an understatement to merely say that people spend most of their time online on social media platforms. Social media platforms have become so pervasive that most people are on them immediately before and after they go to bed. The truth is that people are so used to them that their lives revolve around them. And why not? Social media platforms are designed and geared to provide most of what people are inherently looking for.
Social media platforms can single handedly provide us with national and global news, updates about our friends and family, provide us information about various products and trends in the market, educate us about several domains, and a lot more. The list goes on and on until humankind as a whole runs out of ideas to think about and topics to discuss.
But, one main thing to consider, especially for businesses looking to leverage social media platforms to achieve their goals, is that social media is mainly about two things – trends and content. The whole thing is like a never-ending game about who can create the best content to keep up with the current trends. Thus, to make the best out of social media, one should always focus on creating quality content and keeping up with the current trends. In this article, we will take a closer look at the top 2022 social media trends.
Remember, a sound social media strategy will also go on to strengthen your SEO optimization, website rank, digital marketing efforts, and a lot more. In the long (and short) run, it will also provide you with better quality and increased traffic along with increased sales and success for your business.
In no particular order, here are the 9 top 2022 social media trends.
1) Influencer Marketing Will Be as Important as Ever
Influencer marketing in 2022 will be important as ever with a growing number of users and views on social media platforms. Influencer marketing works because most people automatically look to others for advice about most things in life. And influencers particularly play the role of guiding people towards the best products and services that have worked for them.
Thus in 2022’s hyper-competitive market, influencers will continue to hold and broaden their positions in helping brands reach wider audiences. Influencer marketing has become so popular that even many social media platforms are creating tools to help them choose the most suitable products to advertise.
2) Paid Ads Will Become More Essential
Initially, most marketers and advertisers were hesitant about paying for ads on social media platforms. But, as the numbers of both businesses and users grew on them, they soon realized that there were going to be no two ways about it.
This also makes sense because most potential customers for various businesses spend the most amount of their time on social media platforms. So why not target them there? The best way of maximizing one’s potential benefits with paid ads in 2022 is by creating them using data-driven decisions and techniques.
3) Increased Importance & Relevance for Social Listening
Social listening or social media listening is the process of closely monitoring and gauging any kind of conversation or talk about brands, companies, personalities, products, or any other conceivable topics. An example of social listening on social media is Twitter trends which are basically conversations around trending hashtags for each day.
Businesses can monitor conversations on social media to get a better understanding of their audience and potential customers. It gives businesses insight into consumer behaviors, ideas, and actions which can be useful for marketing campaigns around their products and services. Social listening is not only useful for giving businesses an edge over their competitors but also helps them strategize their overall marketing efforts in the best possible way.
4) TikTok Will Continue to Dominate
Although there are still quite a few people who don’t wish to use it, TikTok has still been dominating the social media atmosphere, especially among the younger crowd. TikTok is a platform focused on short videos as a form of digital content. And although the platform was initially used by people for entertainment purposes, today it is used by various businesses like e-commerce brands, news channels, educational institutions, and more.
So, the hype for TikTok did not fade but has quickly caught up to reach monolithic levels in the market. But this is only half the story because there are still loads of people yet to join the platform. Thus, according to multiple reports, TikTok has a bright future in 2022 and beyond.
5) A Rise in Augmented Reality (AR), Virtual Reality (VR), & 360-Degree Video
All brands today are seeking ways to boost their levels of engagement with their audience and customers. Technologies like AR, VR, and 360-degree videos enable businesses to showcase their brand, products, services, showrooms, and a lot more in a very interactive and personalized manner. These technologies have been very useful for industries like real estate, fashion, technology, hospitality, and education, but they can also be applied to several more.
In 2022, businesses will surely profit from including all these aspects in their social media marketing efforts. Doing so would enable them to connect at deeper levels with customers by providing them with heaps of valuable information in interactive and engaging ways
6) Video-Based Content Will Continue Its Domination
In recent years, more people have been conducting their general searches on video-based platforms like YouTube instead of Google. Today, platforms like TikTok, YouTube, Facebook, and Instagram have more views on their videos than ever before. In some cases, these platforms pull in more video views than any other form of content on the internet.
Thus, video isn’t going away anytime soon. In fact, more businesses are gearing up to produce their own video content so they can join the race for increased engagement and customer retention. Also, most social media platforms and instant messaging apps enable sharing videos easily among them.
7) User-Generated Content Will Become More Valuable
User-generated content or UGC became popular for businesses and brands mostly during 2017 and 2018. This was the time when most content creators created DIY content (mostly video) to promote the things they liked or endorsed. This is perfect for brands as they do not have to invest any extra energy or time creating ads. Instead, they would direct their focus toward encouraging their customers and users to create content promoting their products and services.
This strategy has enabled many businesses to reach wider audiences and go viral. Thus, in 2022, UGC will continue to dominate as most markets are already dictated by content creators and influencers.
8) Marketing Bots & AI-Generated Content Will Increase in Value
No matter how annoying they may seem, bots are a necessary part of marketing strategies for businesses. Why? Because they enable businesses to automate their marketing functions. But in truth, bots are capable of doing a lot more than just liking or commenting on our photos. With the right technology and tools, bots can be used for various other purposes like learning customer behaviors, interacting with them in engaging ways, and chatting with them about any inquiries.
In 2022 and through Artificial Intelligence, bots will have the capacity to be smarter and even more useful. They will be able to help businesses create the best content and ads according to their customer’s needs and desires.
The Bottom Line
2022 is the year when all the planning and changes that most businesses undertook and underwent will finally come to fruition. All the new ideas and strategies will be implemented to boost businesses towards achieving the kind of growth they need. During this year, all businesses are advised to not just stick to their original plans but also create room for accommodating the latest trends. Doing so would help them cover all the avenues that are essential to growing in today’s digital world!
If you’re located in and around the New Jersey area and are looking for services related to social media consultation, social media marketing, or social media management for your business, be sure to take a look at Hudson Digital Group! We’ve got all the latest (automation) technology and tools, social media trade secrets, and some of the most experienced campaign creators and executors to take your business to the next level!