PPC Services

Paid Search – As with any successful digital marketing strategy, it’s those who utilize data and think differently about paid search that make all the difference. Our team takes a data-driven approach to every client and every campaign to drive successful results.

What we do:

  • Conduct in-depth competitor research
  • Create high-performing ads
  • Decrease CPA and/or CPL (Cost Per Lead)
  • A/B testing of ads for overall optimization

Main PPC Services:

  • Google Ads
  • Microsoft Advertising
  • Yahoo Gemini
  • Facebook (Paid Social)
  • Shopping Management
  • PPC Audits

PPC Management
Platforms such as Google AdWords and Microsoft Advertising are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.

We provide the support and guidance you require to accomplish your goals, be it maximizing return on investment, increasing leads, or driving brand awareness.

OUR PAY PER CLICK SERVICES

PPC Audits
Our PPC Audit process starts with understanding the audit objectives, business goals, and overall data analysis.

Social Advertising
HDG can help you with paid social campaigns that can drive your target audience toward desired actions.

Google Ads
Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Microsoft Advertising
Our in-house Microsoft Advertising agency team has the training and expertise you need to make the most of Microsoft’s popular PPC platform.

Display Advertising
Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Remarketing & Retargeting
Improve ROI and increase conversions by marketing to people who have all ready visited your website.

  • PPC search campaign strategy

  • Keyword research and selection

  • Ad creative development

  • Campaign set-up

  • Bid management and ROI tracking

  • Landing page optimization and development

  • Campaign management and analysis

Deliverables
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.

Let’s Get Started On Your Project
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.

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