PPC News
4 New Updates to Google Ads Extensions
On September 15th, Google announced 4 new updates to Google Ads Extensions. The primary goal of rolling out these new Ads extensions is to continue helping advertisers create engaging ads. This will be through “helpful, actionable information about [ads] performance… [Google is] rolling out new workflows and reports that bring ad extensions and assets together” (source). Here are the 4 updates:
1. Nomenclature: Ad extensions will now be named “assets”
Google will automatically be renaming extensions to “assets”. With this rebranding, there is little that marketers need to do (don’t worry – your extensions will not be deleted!).
2. Ease in creating assets
With this rebrand, all assets will be created in the ad creation window, instead of separately. The new order of operations will be:
- Bidding
- Campaign settings
- Keywords
- Ads and assets (extensions)
- budget
So far, marketers are enjoying this new order of operations when creating ads because you can now create and preview your assets (extensions) together with the rest of your ad!
- Reporting Assets and “legacy” extensions
Great news! Individualized asset reporting will be available! In the next few months, Google Ads will also be introducing a “Combinations” report which will show impressions of different combinations of assets in your RSA (Responsive Search Ads).
- New “Asset Report”
Lastly, in the next few weeks, Google will be rolling out a new report that, unlike the “Combinations” reporting above, will show you individual asset performance in your RSAs. Google will provide two views for these: assets and associations views.
Want to learn more about these updates?
SEO News
Google’s “Helpful Content Update”
Last month, Google began its launch of a “helpful content update” with the hopes of helping users find the right content they are in search of via the Google search engine. This means that Google has re-evaluated the way that it ranks organic content based on its authenticity as being written by humans, for humans. Google Search Central’s article goes into deeper detail about the update as having a focus on people first and less about content creators writing for the search engines.
How will the update work? Read the full article to learn more about Google’s “helpful content update.”
New HTTPS Report Added to Google Search Console
In an effort to add more transparency over HTTPS status of websites, Google will soon be rolling out reporting in GSC (Google Search Console) to help provide clarity on which pages are HTTP, which ones are HTTPS, and why some pages may not be recognized by Google as HTTPS.
Not sure what the difference is between HTTP and HTTPS? The “s” in HTTPS stands for “secure”. HTTPS has an added layer of security to help both networks and users avoid security threats. TIP: Never make an online purchase on a website with an HTTP address! Make sure it is a HTTPS address!
Social Media Updates
UPCOMING Native LinkedIn Post Scheduler
If you’re new to social media marketing on LinkedIn or do not have the budget for a third-party social media scheduler, this may be just the news you want to hear today!
LinkedIn is currently working on its own native post scheduler! There will be a little clock button towards the bottom of your post composer. This is going to save content creators so much time (and far less tasks and reminders) to publish posts. YES! The only bad part? LinkedIn has yet to announce a release date.
Instagram Updates Stories Under 60 Seconds
Instagram has announced that Stories under 60 seconds long, which we are accustomed to seeing in split up into 15-second increments, will now become one Story post.This seems like a great benefit for users that are tired of clicking through to skip to different content. To learn more about why Instagram has created this update
PPC News
4 New Updates to Google Ads Extensions
On September 15th, Google announced 4 new updates to Google Ads Extensions. The primary goal of rolling out these new Ads extensions is to continue helping advertisers create engaging ads. This will be through “helpful, actionable information about [ads] performance… [Google is] rolling out new workflows and reports that bring ad extensions and assets together” (source). Here are the 4 updates:
1. Nomenclature: Ad extensions will now be named “assets”
Google will automatically be renaming extensions to “assets”. With this rebranding, there is little that marketers need to do (don’t worry – your extensions will not be deleted!).
2. Ease in creating assets
With this rebrand, all assets will be created in the ad creation window, instead of separately. The new order of operations will be:
- Bidding
- Campaign settings
- Keywords
- Ads and assets (extensions)
- budget
So far, marketers are enjoying this new order of operations when creating ads because you can now create and preview your assets (extensions) together with the rest of your ad!
- Reporting Assets and “legacy” extensions
Great news! Individualized asset reporting will be available! In the next few months, Google Ads will also be introducing a “Combinations” report which will show impressions of different combinations of assets in your RSA (Responsive Search Ads).
- New “Asset Report”
Lastly, in the next few weeks, Google will be rolling out a new report that, unlike the “Combinations” reporting above, will show you individual asset performance in your RSAs. Google will provide two views for these: assets and associations views.
Want to learn more about these updates?
SEO News
Google’s “Helpful Content Update”
Last month, Google began its launch of a “helpful content update” with the hopes of helping users find the right content they are in search of via the Google search engine. This means that Google has re-evaluated the way that it ranks organic content based on its authenticity as being written by humans, for humans. Google Search Central’s article goes into deeper detail about the update as having a focus on people first and less about content creators writing for the search engines.
How will the update work? Read the full article to learn more about Google’s “helpful content update.”
New HTTPS Report Added to Google Search Console
In an effort to add more transparency over HTTPS status of websites, Google will soon be rolling out reporting in GSC (Google Search Console) to help provide clarity on which pages are HTTP, which ones are HTTPS, and why some pages may not be recognized by Google as HTTPS.
Not sure what the difference is between HTTP and HTTPS? The “s” in HTTPS stands for “secure”. HTTPS has an added layer of security to help both networks and users avoid security threats. TIP: Never make an online purchase on a website with an HTTP address! Make sure it is a HTTPS address!
Social Media Updates
UPCOMING Native LinkedIn Post Scheduler
If you’re new to social media marketing on LinkedIn or do not have the budget for a third-party social media scheduler, this may be just the news you want to hear today!
LinkedIn is currently working on its own native post scheduler! There will be a little clock button towards the bottom of your post composer. This is going to save content creators so much time (and far less tasks and reminders) to publish posts. YES! The only bad part? LinkedIn has yet to announce a release date.
Instagram Updates Stories Under 60 Seconds
Instagram has announced that Stories under 60 seconds long, which we are accustomed to seeing in split up into 15-second increments, will now become one Story post.This seems like a great benefit for users that are tired of clicking through to skip to different content. To learn more about why Instagram has created this update
