This month’s Monthly Digital Roundup includes an array of updates about Google Analytics 4 and its implications on paid search as well as new Google Search Console and social media updates!
Google Ads Updates
Google’s New Performance Max and Updated Reporting
Google’s new Performance Max campaigns (or, PMax for short), which was first introduced in January 2022, has now replaced a good portion of our Smart Shopping and Local campaigns. This new campaign type allows advertisers to select more than one conversion goal as well as give each of them a priority level. This Google Ads update now has marketers thinking about how we can report things moving forward. Here is a brief overview of the Performance Max update and some ideas as to how reporting may look.
If your campaigns have not switched to Performance Max yet, here is a quick look at what you can expect in the upcoming weeks as Google automatically upgrades all campaigns to Performance Max before the holiday season:
- Smart Shopping and Local campaigns will be deactivated (NOT deleted)
- Smart Shopping and Local campaigns historical data will still be available for analytics purposes
- Your upgraded PMax campaigns will have the ability to integrate with Search Ads 360
Google highly recommends upgrading to Performance Max on your own as opposed to waiting for Google to upgrade your campaigns automatically. This will ensure a smoother transition as well as ample time for advertisers to ease into the new platform.
Facebook is testing different ways to find Facebook Groups and launching “Channels” for a more intimate settings for similar groups of people
First being only introduced to a percentage of Facebook users, Facebook has created a sidebar specifically for your Facebook Groups. Users will have the ability to prioritize Groups, pin Groups, and even see the latest updates. Facebook adds that this will help users become inspired to organize and create their own Groups as well as buy Group “swag”.
Group Admins will now have the ability to create channels within Groups with the goal of creating more intimate spaces for specific topics. Chats in channels will be omnichannel (both in Facebook Groups and Facebook Messenger).
Other worthy mentions: there will be an audio feature allowing real live chat within Groups!
To learn more, read the full article here.
Google Search Console Update
Google Announces Live Video Index Reporting for All
As the world continues to shift towards more frequent video content usage, Google responds by creating video indexing reporting. First launched in July, marketers can now see video index reporting in their Google Search Console. The report will be able to share with people how many indexed pages on their website have one or more videos. Learn more about Google Search Console’s video index reporting here.
This month’s Monthly Digital Roundup includes an array of updates about Google Analytics 4 and its implications on paid search as well as new Google Search Console and social media updates!
Google Ads Updates
Google’s New Performance Max and Updated Reporting
Google’s new Performance Max campaigns (or, PMax for short), which was first introduced in January 2022, has now replaced a good portion of our Smart Shopping and Local campaigns. This new campaign type allows advertisers to select more than one conversion goal as well as give each of them a priority level. This Google Ads update now has marketers thinking about how we can report things moving forward. Here is a brief overview of the Performance Max update and some ideas as to how reporting may look.
If your campaigns have not switched to Performance Max yet, here is a quick look at what you can expect in the upcoming weeks as Google automatically upgrades all campaigns to Performance Max before the holiday season:
- Smart Shopping and Local campaigns will be deactivated (NOT deleted)
- Smart Shopping and Local campaigns historical data will still be available for analytics purposes
- Your upgraded PMax campaigns will have the ability to integrate with Search Ads 360
Google highly recommends upgrading to Performance Max on your own as opposed to waiting for Google to upgrade your campaigns automatically. This will ensure a smoother transition as well as ample time for advertisers to ease into the new platform.
Facebook is testing different ways to find Facebook Groups and launching “Channels” for a more intimate settings for similar groups of people
First being only introduced to a percentage of Facebook users, Facebook has created a sidebar specifically for your Facebook Groups. Users will have the ability to prioritize Groups, pin Groups, and even see the latest updates. Facebook adds that this will help users become inspired to organize and create their own Groups as well as buy Group “swag”.
Group Admins will now have the ability to create channels within Groups with the goal of creating more intimate spaces for specific topics. Chats in channels will be omnichannel (both in Facebook Groups and Facebook Messenger).
Other worthy mentions: there will be an audio feature allowing real live chat within Groups!
To learn more, read the full article here.
Google Search Console Update
Google Announces Live Video Index Reporting for All
As the world continues to shift towards more frequent video content usage, Google responds by creating video indexing reporting. First launched in July, marketers can now see video index reporting in their Google Search Console. The report will be able to share with people how many indexed pages on their website have one or more videos. Learn more about Google Search Console’s video index reporting here.
Social Media Updates
Facebook Now Offering Reels Scheduling via Creator Studio!
Great news for social media managers trying to continue putting out amazing Reels content – Facebook is now offering scheduling and publishing of Reels through its Creator Studio!
So how can you use this new feature?
- Head on over to Facebook Creator Studio
- Click: “Create New” > Create reel
- Select your video and upload
- Adjust your video’s size
- Publish, set a scheduling date, or save your video as a draft
New LinkedIn Visual Content Creation Tools
LinkedIn shares that it has seen a 20% YoY increase in posts containing visual content (photos, videos), and so they are working on increasing ways for users to spark more visual engagement on the platform.
- Clickable links on photos and videos: (on mobile only), add clickable links to your photos and videos to entice people to go to your website, live event information, or other resources! When uploading your media on the LinkedIn app, hit the “link” icon on the bottom of the screen, paste in your link, and edit the text with your CTA. Visual learner? 👉 Watch how to add a clickable link to your LinkedIn photos/videos.
- Fun post templates: (on mobile only), choose from dozens of templates to help inspire your LinkedIn posts (backgrounds, different fonts, colors)! When creating a new post, scroll down and click the “Use a template” option towards the bottom of your screen.
- Carousels: Finally!! LinkedIn will be rolling out and testing carousels on its platform. HORRAY!
Want to keep in-the-know about digital marketing updates? Subscribe to our newsletter and never miss an issue of our Monthly Digital Roundup!
Past issues:
Social Media Updates
Facebook Now Offering Reels Scheduling via Creator Studio!
Great news for social media managers trying to continue putting out amazing Reels content – Facebook is now offering scheduling and publishing of Reels through its Creator Studio!
So how can you use this new feature?
- Head on over to Facebook Creator Studio
- Click: “Create New” > Create reel
- Select your video and upload
- Adjust your video’s size
- Publish, set a scheduling date, or save your video as a draft
New LinkedIn Visual Content Creation Tools
LinkedIn shares that it has seen a 20% YoY increase in posts containing visual content (photos, videos), and so they are working on increasing ways for users to spark more visual engagement on the platform.
- Clickable links on photos and videos: (on mobile only), add clickable links to your photos and videos to entice people to go to your website, live event information, or other resources! When uploading your media on the LinkedIn app, hit the “link” icon on the bottom of the screen, paste in your link, and edit the text with your CTA. Visual learner? 👉 Watch how to add a clickable link to your LinkedIn photos/videos.
- Fun post templates: (on mobile only), choose from dozens of templates to help inspire your LinkedIn posts (backgrounds, different fonts, colors)! When creating a new post, scroll down and click the “Use a template” option towards the bottom of your screen.
- Carousels: Finally!! LinkedIn will be rolling out and testing carousels on its platform. HORRAY!
Want to keep in-the-know about digital marketing updates? Subscribe to our newsletter and never miss an issue of our Monthly Digital Roundup!
Past issues:
