There’s been a lot of speculation lately about whether or not mobile-friendliness is a ranking factor for Google search. Some people say that it is, and others claim that it isn’t. So which is it? Is mobile-friendliness a ranking factor or not? Well, the answer to that question isn’t exactly clear. According to Google, it’s not a direct ranking factor, but there are ways that being mobile-friendly can help your site rank higher. And we all know that Google is always changing its algorithm, so who knows – maybe mobile-friendliness will become a ranking factor in the future! Read this Search Engine Journal article by Matt G. Southern to find out whether this theory is confirmed or still a mystery.
“Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones became more ubiquitous, mobile search grew and Google had to reevaluate its approach to ranking mobile-friendly sites. This led to an event that’s become known in the SEO community as “mobilegeddon.” Is that as scary as it sounds? And is mobile-friendliness a ranking factor today? This chapter will investigate the claims and provide clarity around the impact of mobile-friendliness on search rankings.”