Most marketing managers know that SEO is a dynamic and never-ending game. And this is especially true when one’s objectives are to drive steady traffic and growth to one’s online business (channels). But, how much do we really know about SEO? Are we doing enough? What is enough? In this article, we will take a closer look at the important things to know about SEO.

But before we jump in, you should know a thing or two about SEO. The term “SEO” stands for Search Engine Optimization, which is a process of optimizing all of one’s digital or online content for search engines like Google. SEO is one of the most crucial aspects of marketing as it enables online businesses to stand out from the crowd on platforms with billions of daily users (Example – Google).

So, to make the most of a platform like Google, where several people search for products and services every day, one needs to thoroughly optimize their content according to the (SEO) rules set by the search engine. And the very process of following a search engine’s rules, for the objectives of boosting one’s (digital) business, is known as SEO.

You should also remember that the SEO process is intricate and involves a considerable amount of knowledge and effort to reap all its benefits. Thus, it is important to understand all (or most) of the SEO aspects before it can be successfully implemented to deliver results.

In no particular order, here are 10 important things to know about SEO.

1) Optimize Your Content with the Most Relevant SEO Keywords

One of the main ways of complying with and working within the SEO domain is to select and use the best and most relevant keywords. Business owners are also advised to use some digital tools when determining their main sets of keywords. One should also check all the details about what exactly their users are searching for. Remember, all great SEO campaigns always work around the best related keywords to one’s business!

2) Improve the Speed of Pages (Including Mobile Pages) Throughout Your Website

A slow website becomes dull because the pages within it take a lot of time to load. This is annoying to not only customers and users but also to search engines. Search engines like Google always tend to favor those websites that load quickly. You can create a fast website by optimizing the content on their pages, reducing the size of images, and adding YouTube links instead of raw videos. There are many free websites that businesses could use to check their page speeds for better SEO practices.

3) Create An Efficient Internal and External Linking Structure

Another important ranking factor in SEO is how well a website uses and mobilizes links. According to Google, websites with an efficient and smooth linking structure, especially those linking to higher authority websites, will fare better in their ranking systems. Google favors both internal and external links. This means that one should have a good ratio of links that not only connect to other domains but also other pages within one’s website.

4) Create a Website That is Safe & Secure – Get an SSL (HTTPS Certificate)

Although this step may be overlooked, it is one of the first and most crucial ones when determining SEO rankings. Right from the onset, Google favors only those websites that have an ‘HTTPS’ instead of an ‘HTTP’ before their web addresses. In this case, the ‘s’ signifies an added level of safety and security to the website. Without this safety certificate, or SSL, Google would never recommend the website to anyone.

5) Optimize Your Social Media Channels & Content for SEO

Everyone knows the power of social media in driving tremendous levels of growth in digital businesses. But what is much lesser known is that social media content can also be optimized for SEO purposes. This means that keywords, metadata, and various tags can be used across one’s social media channels to boost their overall web rankings. Boosting your social channels with SEO can transform your business by attracting a lot more people to it!

6) Improve Your Domain Authority & Value

Although Google tends to prefer websites that are at least three years old when determining rankings, there are still some ways through which new businesses can rank better. And one of the most potent ways of doing so is by focusing on improving your website’s domain authority. Businesses can improve their domain authority by creating more valuable content that resonates better with their target audiences. Remember, all high domain authority websites are also usually enriched with most aspects of SEO.

7) Optimize Your Content & Website for Mobile Devices

Because over 70% of people use the internet through their mobiles instead of desktops, it has become a top-ranking factor for Google. This means that Google now looks at how businesses optimize their online content and website for mobile devices. Thus, better optimization for mobile devices quite automatically boosts your SEO and increases your chances to rank higher.

8) Do Not Forget About the Technical Aspects of SEO

While it may seem like much of SEO can be handled by taking care of what’s right in front of you, such is rarely the case. This is because Google uses various complex tools and techniques to determine the favorability of a website, and many of its crawlers also go through the back-end of websites. Thus, to be in sync with Google, you should also handle all the technical aspects of SEO. It is also important to note that it is important to focus on both – on-page SEO & off-page SEO.

9) Improve the User Interface & User Experience (UI/UX) On Your Website

Google invests a lot of resources in its algorithms, software, and tools that help it determine the best content, web pages, websites, digital businesses, and more. Today, the platform uses the best of its technology to closely determine the value contained on each page. To that end, a poorly structured page with irregular sections would be of no help to users and hence they will be of no help to Google. A good UI/UX on pages can increase the retention time and boost one’s overall SEO.

10) Focus on Making Sound Decisions Through Data & Analytics

A great SEO strategy involves studying heaps of data and information related to one’s business and customers. This is because SEO is directly related to this type of data and information. Any marketing agency or department should always use the most current and relevant data to get the best results. Thus, you should also make it a point to invest in resources that source the best SEO information.

Need Help?

If this all sounds like a bit too much to handle alone, consider hiring a professional SEO agency to help you collect and analyze data related to SEO. At Hudson Digital Group, we use a variety of modern software and tools to create a smooth and effective SEO strategy for your business and brand. Rest assured, all our inputs and plans will always be based on accurate, factual, and up-to-date information about your online business. Our team of SEO experts also has 20+ years of experience in the field, so that’s a bonus too!

Click here to know more about our various SEO solutions for you and your business.

Most marketing managers know that SEO is a dynamic and never-ending game. And this is especially true when one’s objectives are to drive steady traffic and growth to one’s online business (channels). But, how much do we really know about SEO? Are we doing enough? What is enough? In this article, we will take a closer look at the important things to know about SEO.

But before we jump in, you should know a thing or two about SEO. The term “SEO” stands for Search Engine Optimization, which is a process of optimizing all of one’s digital or online content for search engines like Google. SEO is one of the most crucial aspects of marketing as it enables online businesses to stand out from the crowd on platforms with billions of daily users (Example – Google).

So, to make the most of a platform like Google, where several people search for products and services every day, one needs to thoroughly optimize their content according to the (SEO) rules set by the search engine. And the very process of following a search engine’s rules, for the objectives of boosting one’s (digital) business, is known as SEO.

You should also remember that the SEO process is intricate and involves a considerable amount of knowledge and effort to reap all its benefits. Thus, it is important to understand all (or most) of the SEO aspects before it can be successfully implemented to deliver results.

In no particular order, here are 10 important things to know about SEO.

1) Optimize Your Content with the Most Relevant SEO Keywords

One of the main ways of complying with and working within the SEO domain is to select and use the best and most relevant keywords. Business owners are also advised to use some digital tools when determining their main sets of keywords. One should also check all the details about what exactly their users are searching for. Remember, all great SEO campaigns always work around the best related keywords to one’s business!

2) Improve the Speed of Pages (Including Mobile Pages) Throughout Your Website

A slow website becomes dull because the pages within it take a lot of time to load. This is annoying to not only customers and users but also to search engines. Search engines like Google always tend to favor those websites that load quickly. You can create a fast website by optimizing the content on their pages, reducing the size of images, and adding YouTube links instead of raw videos. There are many free websites that businesses could use to check their page speeds for better SEO practices.

3) Create An Efficient Internal and External Linking Structure

Another important ranking factor in SEO is how well a website uses and mobilizes links. According to Google, websites with an efficient and smooth linking structure, especially those linking to higher authority websites, will fare better in their ranking systems. Google favors both internal and external links. This means that one should have a good ratio of links that not only connect to other domains but also other pages within one’s website.

4) Create a Website That is Safe & Secure – Get an SSL (HTTPS Certificate)

Although this step may be overlooked, it is one of the first and most crucial ones when determining SEO rankings. Right from the onset, Google favors only those websites that have an ‘HTTPS’ instead of an ‘HTTP’ before their web addresses. In this case, the ‘s’ signifies an added level of safety and security to the website. Without this safety certificate, or SSL, Google would never recommend the website to anyone.

5) Optimize Your Social Media Channels & Content for SEO

Everyone knows the power of social media in driving tremendous levels of growth in digital businesses. But what is much lesser known is that social media content can also be optimized for SEO purposes. This means that keywords, metadata, and various tags can be used across one’s social media channels to boost their overall web rankings. Boosting your social channels with SEO can transform your business by attracting a lot more people to it!

6) Improve Your Domain Authority & Value

Although Google tends to prefer websites that are at least three years old when determining rankings, there are still some ways through which new businesses can rank better. And one of the most potent ways of doing so is by focusing on improving your website’s domain authority. Businesses can improve their domain authority by creating more valuable content that resonates better with their target audiences. Remember, all high domain authority websites are also usually enriched with most aspects of SEO.

7) Optimize Your Content & Website for Mobile Devices

Because over 70% of people use the internet through their mobiles instead of desktops, it has become a top-ranking factor for Google. This means that Google now looks at how businesses optimize their online content and website for mobile devices. Thus, better optimization for mobile devices quite automatically boosts your SEO and increases your chances to rank higher.

8) Do Not Forget About the Technical Aspects of SEO

While it may seem like much of SEO can be handled by taking care of what’s right in front of you, such is rarely the case. This is because Google uses various complex tools and techniques to determine the favorability of a website, and many of its crawlers also go through the back-end of websites. Thus, to be in sync with Google, you should also handle all the technical aspects of SEO. It is also important to note that it is important to focus on both – on-page SEO & off-page SEO.

9) Improve the User Interface & User Experience (UI/UX) On Your Website

Google invests a lot of resources in its algorithms, software, and tools that help it determine the best content, web pages, websites, digital businesses, and more. Today, the platform uses the best of its technology to closely determine the value contained on each page. To that end, a poorly structured page with irregular sections would be of no help to users and hence they will be of no help to Google. A good UI/UX on pages can increase the retention time and boost one’s overall SEO.

10) Focus on Making Sound Decisions Through Data & Analytics

A great SEO strategy involves studying heaps of data and information related to one’s business and customers. This is because SEO is directly related to this type of data and information. Any marketing agency or department should always use the most current and relevant data to get the best results. Thus, you should also make it a point to invest in resources that source the best SEO information.

Need Help?

If this all sounds like a bit too much to handle alone, consider hiring a professional SEO agency to help you collect and analyze data related to SEO. At Hudson Digital Group, we use a variety of modern software and tools to create a smooth and effective SEO strategy for your business and brand. Rest assured, all our inputs and plans will always be based on accurate, factual, and up-to-date information about your online business. Our team of SEO experts also has 20+ years of experience in the field, so that’s a bonus too!

Click here to know more about our various SEO solutions for you and your business.

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