Considering there are over 4.5 billion social media users (and growing!), social media marketing is a must-have for all businesses. Curious why your business should invest in an “organic” social media strategy? Read on to learn more!
So what is “organic” social media in the first place? “Organic” just means that you are posting content for free. “Paid” social media marketing on the other hand, is when you pay social media platforms to advertise your content. Both organic and paid social media marketing are important for growing your business, and organic social media is especially important for driving traffic to your website. Considering most people research brand’s social media first before viewing their website, establishing a social media strategy can leverage more optimal results.
An organic social media strategy is a transformative marketing technique for business owners who want to promote their business without the use of paid advertisements. You can combine organic social with a traditional social media strategy that incorporates paid advertisements into a larger strategy to reach larger audiences, or you can use organic social on its own to raise awareness for your business. Paid advertisements are intended to both drive traffic to your website and improve search engine (Google, Bing, etc) rankings by creating an image of credibility for your business, but organic social media efforts can also do this if leveraged correctly.
Organic social media strategies are intended to create the appearance of credibility, which in turn fosters a trustworthy brand image. Having a strong strategy that aligns with your business’s goals is shown to be a successful integrated marketing campaign that will not only increase reach and engagement with your target audience, but also ensure that your brand image isn’t harmed. This is important when considering the importance of brand reputation for any brand, especially smaller businesses and startups.
We’ve researched the basics of organic social media strategy to identify 5 compelling reasons why your business needs an organic social media strategy.
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Considering there are over 4.5 billion social media users (and growing!), social media marketing is a must-have for all businesses. Curious why your business should invest in an “organic” social media strategy? Read on to learn more!
So what is “organic” social media in the first place? “Organic” just means that you are posting content for free. “Paid” social media marketing on the other hand, is when you pay social media platforms to advertise your content. Both organic and paid social media marketing are important for growing your business, and organic social media is especially important for driving traffic to your website. Considering most people research brand’s social media first before viewing their website, establishing a social media strategy can leverage more optimal results.
An organic social media strategy is a transformative marketing technique for business owners who want to promote their business without the use of paid advertisements. You can combine organic social with a traditional social media strategy that incorporates paid advertisements into a larger strategy to reach larger audiences, or you can use organic social on its own to raise awareness for your business. Paid advertisements are intended to both drive traffic to your website and improve search engine (Google, Bing, etc) rankings by creating an image of credibility for your business, but organic social media efforts can also do this if leveraged correctly.
Organic social media strategies are intended to create the appearance of credibility, which in turn fosters a trustworthy brand image. Having a strong strategy that aligns with your business’s goals is shown to be a successful integrated marketing campaign that will not only increase reach and engagement with your target audience, but also ensure that your brand image isn’t harmed. This is important when considering the importance of brand reputation for any brand, especially smaller businesses and startups.
We’ve researched the basics of organic social media strategy to identify 5 compelling reasons why your business needs an organic social media strategy.
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1. Targeted Reach
Social media is the perfect way to target your audience. By researching relevant hashtags and trends, you can find potential fans who are actively looking for your business or niche. Without using researching, planning, and analyzing these strategies, you will have far more difficulty reaching your desired audience.
In particular, social media has the ability to target an audience that isn’t as available through traditional advertising. For example, a small business can use social media to reach an audience on the opposite side of the world – for free! Organic social media encourages your business to create new and original content. In the process, you gain exposure and automatically reach a new audience. With a large active social media following, your content will reach a diverse audience looking for something new. This in turn, puts you in the forefront of becoming an expert in your field!
2. Accessibility
Social media users are very active and interested in the business world. In fact, a social media user is more likely to know and be interested in a brand than traditional advertising. As such, organic social media strategy allows companies to access and engage users at an unprecedented level of accessibility. A strong organic social media strategy will strengthen your brand image by taking advantage of the credibility that comes with having a large following through social media.
For the most part, it is simple to create social media accounts, start posting, and gain an audience, but without a strategy in place, your efforts may not stand out amongst all of the competition. Social media platforms are constantly changing their algorithms; one week they are pushing for long-form videos, and the next week they’re pushing for short-form videos. It’s important to stay on top of these trends and shift with the changing times in order for your brand to stay relevant.
With increased accessibility comes increased engagement. Users want to interact with brands and get their questions and concerns answered, and fast! Without an engagement strategy in place, you can leave people feeling angry and upset, which is certainly not good for your brand’s reputation. Responding to people in a timely manner, with credible information and your brand’s voice is a must.
3. Influence
Because organic social media strategy is based on creating an authentic brand image, many users will trust your brand more than a traditional advertising campaign. This increased credibility likely means that your business has a better chance of being retweeted, liked, and shared – all three of which make for fantastic marketing opportunities given that over 80% of people admit to being influenced by what their friends share on social media.
Social media lets you gain influence over your target audience, which can also be translated into higher authority in your niche as well as greater brand awareness. Surveys have revealed that one-third of consumers follow brands on Twitter, Facebook and other social networks just because they want to know what their favorite brands are up to. Amazingly enough, more people trust customer reviews on sites like Google My Business, than they trust “word of mouth” (which is exactly why it’s important that you have an organic social media profile in the first place!)
4. Growth
Social media keeps your business top of mind, which is guaranteed to generate more growth of your brand. Even if they’re not on your list yet, potential fans are probably interested in knowing what you think or know about a certain subject. That’s exactly why social media is vital for growing a business!
Using social media accounts, you can convert followers into clients, or even friends, who will spread your message to others along the way. You can now scale your reach out of the big office or the big city, and into multiple small offices and neighborhoods all over the world, while still having one main contact point in your local area to nurture and grow it.
5. Awareness
Awareness is an incredibly important aspect of marketing your business because it lets you reach out to people in a way that’s more personal. When you’re more visible, it’s easier for your fans to find and connect with you. So, by creating compelling content, your customers will become more aware of and familiar with your brand.
Most of us already know that having a larger social media following is going to help you become more popular, but what if it also helps you become more visible in Google searches? By creating quality content for your organic social media strategy, you’re also building the credibility that leads to search engine optimization (the optimizing of website content to get your website pages at the top of the search engine results page). Including website links on your posts or in your bio also increases the number of inbound links to your website, which increases your chances of ranking above your competitors.
Targeted Reach, Accessibility, Influence, Growth, and Brand Awareness are all pillars of what should be higher-level goals of your marketing strategy for your business, and having an aligned organic social media strategy will only strengthen your goals! With over 68% of the Fortune 500’s CEO’s contributing to social media for their brands, organic social media is no longer an option – it is a must!
Get your business on social media with a strategic plan of action to measure your goals for success! To learn about Hudson Digital Group’s Organic Social Media Strategies, contact us today!
